Our Story

As e-commerce execs ourselves, we've been there. We've asked that "Why does this have to be so hard"? question. We know--through painful experience-- the frustrations around data integrity and useful analysis. And we're thrilled to have come up with the dashboard solution for e-commerce execs that will make your life easier. 


Mike Fried


Mike spent much of his career providing vision around data analytics and digital strategies for numerous teams. He is passionate about creating data-driven organizations and inspiring businesses to take new approaches to analytics. During his free time, you can find Mike working on his drone racing skills and spending time in the great outdoors.

Stuart Roskelley

Chief Developer

Stuart built his career over 12+ years of web development across multiple specialties. Through his several years specializing in analytics implementation and consulting, he has taken on the roles of both developer and manager. Stuart also enjoys spending time with his wife and 2-year-old, playing adventure video games, and inventing.



Kylee Wooten 

Marketing Strategist

Kylee is a marketing strategist and content developer. She is a storyteller and enjoys creating compelling stories out of complex information. Her previous experience in the startup world has given her the ability to adapt quickly and fit whatever role she’s given. Outside of work, you will often find Kylee training for a long run for her next marathon. 



307 West Franklin Street, Suite F,


Chapel Hill, NC 27516
United States


T: (919) 408-7105